A key part of online marketing is improving your congruency. It’s a clever word, but a simple idea; make everything look and feel the same. Your visitors will feel confused and overwhelmed if you don’t make them feel comfortable. Comfort comes from familiarity. Focus on familiarity in these areas throughout your adverts, videos, landing pages, lead capture forms, checkout pages etc. Colours – match the
While at college, around 1999 to 2002, I spent a lot of time playing with this new Internet thing. I was mainly interested in games. Buying up domains, building websites and contributing to the web would come later. One of the games our class got obsessed with was Cash Wars (CashWars.com – no longer active). It was a map based browser game in which you
This old mantra still does the rounds: Release early, release often! This doesn’t give you the full picture. When I first started out creating my own apps and product, I was scared. Scared that something would break, data would be lost and my reputation would be ruined. My first software job was in a company who serviced big retail companies. If our software went wrong
Setting goals is easy, but quite often we don’t achieve them. The most important step in goal setting is finding out what we really want. This is how to find your true goals.
Last Updated: 5th September 2021 Success is not a place you reach and rest in. Success is a garden. It needs regular watering, pruning, shaping and innovating. Sometimes that money tree, which has served us well for years, reaches the end of its life. Pull it out, break it down and use it to fertilise your new growth. It’s nice to wander admiringly through your
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