ARTICLES BY CAREY BAIRD

On Letting Go

Some thoughts on letting go. How do we know when to let go, how do we do it and why is it important?

Read More »

Is Your Marketing Congruent?

A key part of online marketing is improving your congruency. It’s a clever word, but a simple idea; make everything look and feel the same. Your visitors will feel confused and overwhelmed if you don’t make them feel comfortable. Comfort comes from familiarity. Focus on familiarity in these areas throughout your adverts, videos, landing pages, lead capture forms, checkout pages etc. Colours – match the

Read More »

CashWars – The First Money I Made Online

While at college, around 1999 to 2002, I discovered the Internet. I was mainly interested in games. Buying up domains, building websites and contributing to the web would come later. One of the games our class got obsessed with was Cash Wars (CashWars.com – no longer active). It was a map-based browser game in which you had a set number of moves per day. You

Read More »

When is your app ready?

This old mantra still does the rounds: Release early, release often! This doesn’t give you the full picture. When I first started out creating my own apps and product, I was scared. Scared that something would break, data would be lost and my reputation would be ruined. My first software job was in a company who serviced big retail companies. If our software went wrong

Read More »

Finding Your True Goals

Setting goals is easy, but quite often we don’t achieve them. The most important step in goal setting is finding out what we really want. This is how to find your true goals.

Read More »