Marketing POSTS

Is Your Marketing Congruent?

A key part of online marketing is improving your congruency. It’s a clever word, but a simple idea; make everything look and feel the same. Your visitors will feel confused and overwhelmed if you don’t make them feel comfortable. Comfort comes from familiarity. Focus on familiarity in these areas throughout your adverts, videos, landing pages, lead capture forms, checkout pages etc. Colours – match the

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